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Next, she uses the bright white Chillz shade on the inner corners of her eyes, and takes Subzero on the outside of her eyes to get a little definition. "It's not too much drama, but it's still drama," she says of the look. Follow /CosmoBeauty.She starts with the Stone Cold highlighter, and dusts it along the crease of her lid. Get non-boring fashion and beauty news directly in your feed. It needs to give women of every skin tone the cosmetics they deserve - and create products everyone can be excited about. I hope the positive social-media attention that Fenty Beauty has received from black women sends a message to the rest of the beauty world to follow suit. And I’m super impressed with how beautiful the Killawatt Freestyle Highlighters, especially “Trophy Wife,” looks on dark skin tones. I used the Match Stix Matte Skinstick in “Caramel” from the Match Stix Trio underneath my eyes (grad school and #momlife can make me look more tired than I am), and it’s also highly buildable and doesn’t cake up or sink into my crow’s feet. It matched my olive undertones perfectly, melted right in, and I love how light it feels.
#RIHANNA SKIN PALETTE PRO#
The breadth of shades in the Pro Filt’r Soft Matte Longwear Foundation collection makes it easy to find the best match - a few dabs of #330 worked for me. The Pro Filt’r Instant Retouch Primer comes in one shade, goes on smooth and instantly mattifies without leaving behind a white film like most primers do on black skin.
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A recent photo of sold-out dark Fenty Beauty foundation shades spread like wildfire across social media. “There is clearly a market here with great potential if the brand is paying attention.”įenty Beauty’s success is proof of that. “If you are a cosmetics brand, then it is in your best interest to be a makeup brand for all,” Wilson says. Census Bureau reporting in June 2017 that all racial and ethnic minorities are growing faster than whites, that excuse no longer holds water. Regions that do move medium to darker-toned products tend to be confined to areas like Manhattan, Miami, and Los Angeles. I’ve chatted with beauty executives who say retailers are not as apt to give shelf space to foundation shades from the middle to darker range in regions that are predominantly white because they don’t sell. Instead, many brands cite sales as the reason they lack a range of foundation shades. “It can be done by just about any competent color chemist.” “Creating foundation with coverage for darker skin tones is not a problem,” says Ni’Kita Wilson, a beauty chemist and Vice President of Sales and Innovation for Aware Products. In 1995, Estée Lauder Companies purchased Makeup Artists Cosmetics, aka M.A.C., growing it into the uber-inclusive beauty company we know today with a credo of “All ages. I vividly remember seeing these products in stores: The ads featured women of various ethnicities and a range of skin tones. Supermodel Iman’s namesake collection came in 1994 and was another win for women of color. By 1945, women everywhere were wearing it, but judging from the advertisements, it was clear the brand wasn’t creating shades with black women in mind.Ī major breakthrough came with the introduction of Fashion Fair Cosmetics in 1973, when black women finally started to see cosmetics and advertisements catering especially to them.
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The predecessor to modern foundation - Max Factor’s Pan-Cake makeup - was invented in 1914 for Hollywood actresses to wear on camera, and it became so popular that the company began selling it on a mass-market level. Women of color like me, someone whose skin tone is on the lighter end of the color spectrum, have been left on the foundation fringes for decades. It also shines a light on the idea that the beauty industry, despite making progress, still has a ton of work to do if it wants to serve black women in a real way. Fenty Beauty’s 40-shade launch right out the gate is a long-overdue approach that all cosmetic brands need to follow. This “wait and see” approach to making shades available for all skin tones is hella outdated.